Physical Outreach
Direct Mail Integration
Digital outreach gets ignored. A physical letter in the mailbox doesn't. LeadTender integrates direct mail as a first-class campaign channel — trigger postcards and letters as automated campaign steps, personalized with the same merge tags you use for SMS and email. No separate mail house login, no CSV exports.
Key Capabilities
Campaign Step Integration
Direct mail is a native campaign step type. Sequence it alongside SMS, voice, and email in your multi-step campaigns. The engine handles timing and execution automatically.
30+ Merge Tags
Personalize every mailer with property address, owner name, city, state, ZIP, county, beds, baths, square footage, estimated value, equity percentage, case number, and more.
Lob Integration
Powered by Lob for reliable print-and-mail delivery. Letters, postcards, and certified mail — all triggered programmatically from your campaign sequences.
Mailing Address Support
LeadTender tracks both property address and mailing address for each lead. Direct mail sends to the mailing address, which may be different from the distressed property itself.
Delivery Tracking
Track mail piece status from creation through delivery. Know when your mailer was printed, shipped, and delivered — all visible in the lead's activity timeline.
Compliance-Friendly
Direct mail bypasses DNC and TCPA restrictions entirely — it's one of the few channels where you can legally reach any property owner. The gate pipeline only enforces opt-out and suppression checks.
Where This Fits in Your Pipeline
Direct Mail adds a physical touchpoint to your digital outreach sequence. In a typical campaign, you might start with a letter, follow up with SMS and voice, and use direct mail again as a later-stage re-engagement step. It's especially effective for leads who haven't responded to digital channels.
Ready to See It in Action?
Start your free trial and experience the full pipeline.